CASE STUDY

SABAH: Storytelling Expansion

BACKGROUND

Before we came onboard, Sabah had already developed a deep connection to their audience with a cohesive, protected brand. Beautiful & inspirational travel aesthetic with a bohemian vibe.

Based out of NYC, they produced all their handmade leather shoes in the Gaziantep factory in Turkey and their new factory in El Paso, Texas.

Increase reach to new prospective clients across digital & print media
Create a storytelling campaign cohesive across all channels

GOAL

Also check out this other case study:

Sabah: Algorithmic Creative

THE PROCESS

Channels to be implemented:

Direct Response Paid Media (Meta, Pinterest, Google)
Video-based Channels (CTV, Display/Programmatic, YouTube)
Direct Mail Catalogs (Prospecting & Retention)
Owned Media: Email, Organic Social, Website
Out-of-home Billboards in NYC

Advise on Content (pre/post) to synthesize visual storytelling: Sabah organized photoshoots in the USA and abroad in Turkey. We advised on a shot list based on top creative performance, current industry trends, and the content requirements needed to execute across all media channels (ie. photos, videos, behind-the-scenes, retail-store content)
Develop most likely scenarios of multi-touch customer experiences: New customers would be introduce on larger media buys like catalogs, CTV, and display. Through a series of remarketing tactics based on pixel tracking as well as cross-device ID tracking, and geographical targeting, customers would be able to experience various ad types on different devices. Includes direct to retail strategy
Create tracking strategy: From channel-specific offers to customer-segment QR codes tagged for analytics to specific email signup experiences per channel to brand search analytics (paid and organic) created to track real time searches based on geography.