“The modern age depends on creativity and big data. Both are vessels of storytelling.”
Some Problems I’ve Tackled:
Multi-Channel Attribution
Creative Analysis
Lifetime Value (LTV)
MER & CAC
Audience & Persona Performance
Product Purchased Trends
Automation
Executive Summaries vs. “in-the-weeds” details
How I’ve Tackled Them:
Building Highly Customized & Propriety Tools
A lot of teamwork & collaboration
Asking the right questions that most likely give us actionable business items
Using just about every reporting software a business can use (Looker, Data Studio, Excel, Tableau, Agency Analytics, etc. etc.)
A lot of different attribution tools that promise you the world and most likely won’t give it to you
Supermetrics and other API connectors
Amazon Snowflake
Long calls with BI vendors and media buying platforms reluctant to give you tool much data or unaware how their own data work