BRAND STRATEGIST
CREATIVE DIRECTOR
GROWTH MARKETER
ATHLETE & ARTIST
Some Companies I’ve Worked With:
A COLLECTION OF
CASE STUDIES AND WORK:
PROFITABLE
CREATIVE SHIFTS
CASE STUDY: HOBO
Born in 1991, HOBO is a female-founded, family-run cult brand selling iconic leather handbags nation-wide on retail, wholesale, and online channels. As we grew the company to record numbers, it came time to transition into a more dominant digital online brand in an authentic way.
Sabah makes leather shoes in Gaziantep, Turkey and El Paso, Texas in traditional techniques. It has grown into six locations and 1 in Europe.
CASE STUDY: SABAH
Creative is one thing. But creating in a data-based format for an algorithm is another.
ALGORITHMIC CREATIVE
O N E :
TWO :
Success in telling a brands story with a goal of maximum reach.
STORYTELLING EXPANSION
CASE STUDY: OOVA
GO-TO-MARKET UX
& CONVERSION RATE OPTIMIZATION
Oova is changing women’s health and the way families are built with at-home fertility and hormone tester kits.
What was the mission? Build trust and honesty. Leverage the audience to tell their story. And make it evident throughout the customer experience.
CASE STUDY: ZAMFORIA
ANTI-ADVERTISING &
PRODUCT EVANGELISM
Product evangelism is when someone speaks on behalf of a product because they believe in the product and the brand message. But how do you facilitate, curate, and manufacture it authentically…without advertising? And how do you do it without making anyone feel like they are getting sold to?
